Jumpstart your digital marketing expertise
The Medicare audience has migrated over to the digital world. Will your health plan be there to engage them? Many Medicare marketers are struggling with digital marketing. There’s a lot to understand and new terminology to learn. The reality is this: if you don’t incorporate digital strategies into your AEP marketing plan, your membership goals are at risk.
KERN Health’s Medicare Marketing in Our Digital World is a comprehensive look at the latest digital tactics and terminology. We designed our eBook to bring you quickly up to speed so that you can capitalize on this knowledge in time for your next AEP.
Here's what you'll learn:
The latest digital marketing trends and how they work
How to better segment, target and track your Medicare audience
Proven techniques that will power up your marketing arsenal and can maximize your AEP success