Optimization of current advocacy channels (e.g., RAB, reviews, aggregators, affiliates, and distribution partners).
Develop a multisource, multichannel advocacy/recommendation platform strategy that will increase organic demand for OPEN’s products among prospects. 12–to–18–month multisource, multichannel advocacy/recommendation platform strategy.
New businesses are moving from hyperlocal to hyperpassionate.
We develop a platform where SMBs can unite to brainstorm, gather insights, and inspire one another. OPEN Forum. There will be a network of talented influencers to support the members and drive traffic to the site, each with a unique contribution and voice.
We create an exclusive channel to house video content directed at small businesses, featuring a wide range of influencers. It’s called OpenSource. The shows are based on emerging trends that are critical to SMBs in 2017 and beyond. With a variety of exciting, easily–shared content, it’s a place to connect, grow, and build authentic relationships.